Nowadays every product is promoted and sold to the customers with the help of marketing. It deals with the management, the process of creation, delivering, communicating, and exchange of product with the customers, partners, clients, and society. It provides a link between the customer requirements and the economic response that build a long-term relationship. It includes different stages such as production, product, selling, marketing, and holistic marketing.The relationship marketing deals with the consumer, industrial marketing or business marketing whereas the social marketing deals with the benefits to society.Marketing is an action or a business process that promotes and selling of products or services to the customer that includes research and advertising.
Internet marketing strategy
A search engine optimization is a tool that is used to update websites to search engines. This is used to increase the high-ranking placement in the search result page like Google, yahoo, Bing, and other search engines. The higher the page ranked in the search result page,more will be the number of visits.It is more important to make easy for both the search engine robots to understand and the users. To promote a site it is important to increase the number of backlinks or inbound links.
Methods of search engine optimization
The search engines follow some methods and that are as follows:
- Getting indexed- the leading search engines like Google, yahoo, and bingo use a program to find the pages for their search result. There is no need to submit the index pages because they are linked from other search engines and are found automatically. The two directories that require manual submission are yahoo directory and DMOZ but Google offers Google search that can be created and submitted for free.
- Preventing crawling- To avoid unacceptable content in the search the webmasters will instruct spiders to crawl the files in the root directory of the domain. The search engine will have the copy of the crawled page if the webmaster not wishes to crawl.
- Increasing prominence- there are different methods to increase the prominence of a webpage. Cross linking between pages of the same website will improve the visibility of the important links. Including keywords to the page will tend to improve the relevancy of the site.
- White hat vs. black hat-white hat and black hat are the two SEO techniques are used to improve the ranking of the websites. It is important to create a quality content that will show your site unique one.